All Blacks - Auckland International Airport
Welcome to the extraordinary world of the All Blacks store at Auckland International Airport, where sports and culture merge to create an unforgettable experience.
Iconic LED Silver Fern: As you step into the store, your eyes are drawn to the expansive LED silver fern that adorns the velvety black ceiling. This radiant emblem, the epitome of New Zealand's rugby legacy, casts a shimmering glow that encapsulates the team's spirit of triumph and unity.
Enchanting HAKA Zones: Immerse yourself in the captivating energy of the HAKA zones – spaces that pay homage to the Maori heritage that runs deep within the All Blacks' identity. Here, you can feel the heartbeat of the team as you're surrounded by visual cues that transport you to the heart of their pre-game rituals.
Replicated Changing Room Lockers: The merchandising units, thoughtfully designed to replicate the intimate setting of the changing room lockers, provide a unique insight into the players' world. With each locker serving as a window into the players' dedication and camaraderie, you're invited to touch and feel the essence of their journey to greatness.
Spectacular Introduction: Embark on a sensory journey guided by enormous screens that showcase exhilarating match moments and intimate behind-the-scenes glimpses. The store's grand entrance not only captures your attention but also invites you to delve deeper into the remarkable world of the All Blacks.
This is not just a store; it's a celebration of a legacy that has enthralled the world for generations. The All Blacks store at Auckland International Airport stands as a testament to the team's enduring excellence and the nation's passion for rugby. It's an invitation to connect with the heart and soul of New Zealand's sporting history – an experience that lingers long after you've left its captivating embrace.
Featured fixtures and fittings