Helly Hansen - Manawa Bay
Helly Hansen - Manawa Bay
Helly Hansen’s new store is built for adventurers, featuring a bold and practical design that speaks to the brand’s outdoor legacy.
To capture this essence, we integrated flexiWALL posts and accessories with a combination of garment racks and 4 - way racks, creating a space that is as flexible as it is visually compelling. The carefully curated layout allows for effortless merchandising while maintaining a rugged yet refined aesthetic that mirrors the brand’s high - performance apparel. With durable materials and a smart display system, the store offers a shopping experience that feels intuitive and immersive - where customers can explore, interact, and gear up for their next adventure.
Featured fixtures and fittings
Collaborators
- Sarah Ward – Retail Connection
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